About EasyPark
History in brief
EasyPark comes from a long experience in digital payments. Having served consumers with a “mobile wallet” since -99 EasyPark is one of the leading mobile payment companies globally. With a clear focus on parking, we serve as the glue between cities and operators and the motorists with a need for parking.
Both towards cities, and towards consumers or businesses, EasyPark can deliver services beyond the parking itself. That is why we can boast a 96% customer satisfaction (Gallup) and more partners than any other phone parking operator in the world today.
We like to measure customer satisfaction in smiles, and constantly work to be at the cutting edge of technology. More importantly however, we listen to input from customers and partners in order to provide solutions to your problems and proactivley enhance your operations. We take a long term approach and with ten years of experience from five markets EasyPark is a stable partner for any city or operator in any part of the world.
History – key milestones
The EasyPark group today is a result of several domestic and cross-border mergers and acquisitions in the Scandinavian and German markets.
1999-2004
When mobile telephony became a mass consumer product in late 1990 many ideas around new electronic services were sparked. In Sweden, Mint AB was founded in 1999 with the idea to create a mobile wallet. Several mobile payment services were launched but most failed to take off – some due to the lack of commercial realism some due to technology not being adequately user friendly. However Mint attracted quite some media with the new services and in early 2001 won a contract with Stockholm Parkering to supply a mobile parking payment service.
Mint engaged in the purchase process of Payway Oy, a mobile parking company started in 2001 by Sonera. After 18 months Mint finally acquired Payway. It took 6 months to turn the company from significant losses to profit.
2005
Inspired by the Payway process, Mint AB contacted EasyPark AS in Norway to discuss a merger. In January 2005 the merger was completed. EasyPark with its origin in Oslo, Norway had a very similar infancy as Mint but for one exception – the subsidiary in Copenhagen. Copenhagen had all the characteristics to benefit mobile parking – only coin payments, high fees, high penalties, convenience oriented consumers etc. The service was a success and with a +10% market share in 2005 a huge inspiration to all employees throughout in the new EasyPark Scandinavia.
2006
EasyPark ventures into cities in northen Germany.
2007
EasyPark acquires Phone Parking operator M-parking in Germany and migrates all users to the EasyPark platform.
EasyPark enters into a license agreement with Siemens.
2008
EasyPark launches Premium SMS parking tickets in Sweden.
The board of directors appoints Johan Birgersson as new CEO for the EasyPark Group.
2009
EasyPark launches Premium SMS parking service in Norway.
EasyPark acquires Phone Parking operator Mpay in Norway and migrates all users to the EasyPark platform.
EasyPark launches new websites in all five markets.
2010
The board of Directors approves and investment to build a new state of the art platform.
EasyPark acquires Siemens’ Phone Parking service in Denmark and migrates all users to the EasyPark platform.
EasyPark launches a new turn-key parking concept called Parking Excellence.
EasyPark celebrates more than 10 years anniversary. The company has come far in motorists, cities and parking operators save time, money and hassle. With ineffectiveness of up to 80% as a result of physical handling of payment transactions and enforcement there is a lot of work left for EasyPark.
EasyPark launches EasyPark Card as a complementary service for gated parking.
EasyPark Denmark launches Park&Ride service together with the national railway DSB.
EasyPark introduces a Management Trainee program.
2011
EasyPark launches Smartphone Apps for iOS and Android.
EasyPark successfully migrate all five markets to a new modern, state of the art platform build on open source.
2012
Verdane Capital VII becomes the new majority owner in EasyPark. The Verdane Advisory group, with its pan-Nordic reach and strong customer focus, is seen as a valuable partner as EasyPark continues to grow its services in the Nordics and internationally.
EasyPark launches a solution for managing and paying of EV charging in Stockholm.
EasyPark launches digital permit solution for citizens and companies in the city of Arhus.
